Conflicts between engineering and marketing units-Reference-Cited by-同舟云学术

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Conflicts between engineering and marketing units

Published:1982-10 Issue:4 Volume:11 Page:291-301
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Donald Weinrauch J.,Anderson Richard

Publisher

Elsevier BV

Subject

Marketing

Reference25 articles.

1. Interdepartmental Conflict and Cooperation: Two Contrasting Studies;Dutton;Human Organization,1966

2. The Dynamics of Process-Product Life Cycles;Hayes;Harvard Business Review,1979

3. Can Marketing and Manufacturing Coexist;Shapiro;Harvard Business Review,1977

4. Research and Marketing—Rivals or Partners;Bissell;Research Management,1971

5. Interface Changing Between Research and Marketing;Clauser;Research Management,1979

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