Managing marketing–sales–service relationship conflict in a B2B multinational firm-Reference-Cited by-同舟云学术

Managing marketing–sales–service relationship conflict in a B2B multinational firm

Published:2021-05-25 Issue:6 Volume:63 Page:719-733
ISSN:1096-4762
Container-title:Thunderbird International Business Review
language:en
Short-container-title:Thunderbird Int. Bus. Rev.

Author:

Enyinda Chris I.¹^ORCID,Enyinda Ifeoma E.²,Mbah Chris H.³,Ogbuehi Alphonso O.⁴^ORCID

Affiliation:

1. Department of Marketing, College of Business Administration Ajman University Ajman UAE

2. Department of Marketing, Faculty of Management Sciences Ignatus Ajuru University of Education Port Harcourt Nigeria

3. Department of Marketing & International Business, School of Graduate Studies American University of Nigeria Yola Adamawa State Nigeria

4. Department of Marketing, Stockton School of Business Stockton University Galloway New Jersey USA

Publisher

Wiley

Subject

Political Science and International Relations,Geography, Planning and Development,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/tie.22221

Reference130 articles.

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2. An Examination of Frontline Cross-functional Integration during Retail Transactions

3. Examining the effect of conflict management strategies on job performance;Atteya N. M.;Journal of Organizational Psychology,2013

4. Workplace conflict and willingness to cooperate

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