Managing marketing–sales–service relationship conflict in a B2B multinational firm

Author:

Enyinda Chris I.1ORCID,Enyinda Ifeoma E.2,Mbah Chris H.3,Ogbuehi Alphonso O.4ORCID

Affiliation:

1. Department of Marketing, College of Business Administration Ajman University Ajman UAE

2. Department of Marketing, Faculty of Management Sciences Ignatus Ajuru University of Education Port Harcourt Nigeria

3. Department of Marketing & International Business, School of Graduate Studies American University of Nigeria Yola Adamawa State Nigeria

4. Department of Marketing, Stockton School of Business Stockton University Galloway New Jersey USA

Publisher

Wiley

Subject

Political Science and International Relations,Geography, Planning and Development,Business and International Management

Reference130 articles.

1. Altshuler M. (2017).Seven problems between sales and marketing (and how to fix them).https://www.heinzmarketing.com/2017/04/7-problems-between-sales-marketing-and-how-to-fix-them/.

2. An Examination of Frontline Cross-functional Integration during Retail Transactions

3. Examining the effect of conflict management strategies on job performance;Atteya N. M.;Journal of Organizational Psychology,2013

4. Workplace conflict and willingness to cooperate

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