Supplier involvement and supplier performance in new product development: Moderating effects of supplier salesperson behaviors

Author:

Oh Jaeyoung,In Joonhwan

Publisher

Elsevier BV

Subject

Marketing

Reference88 articles.

1. Managing sales force product perceptions and control systems in the success of new product introductions;Ahearne;Journal of Marketing Research,2010

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3. Inter-organizational coordination patterns in buyer-supplier-design agency triads in NPD projects;Ateş;International Journal of Operations & Production Management,2015

4. A multi-dimensional approach for managing open innovation in NPD;Bahemia;International Journal of Operations & Production Management,2017

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Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. How to prevent ruining new product development projects with suppliers? A failure factors’ perspective;Total Quality Management & Business Excellence;2024-03-11

2. Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms;Journal of Business & Industrial Marketing;2023-11-09

3. Personal selling and sales management abstracts;Journal of Personal Selling & Sales Management;2023-10-02

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