High-tech industry marketing: The elements of a sophisticated global strategy-Reference-Cited by-同舟云学术

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High-tech industry marketing: The elements of a sophisticated global strategy

Published:1997-01 Issue:1 Volume:26 Page:1-13
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Davies Warnock,Brush Kathleen E.

Publisher

Elsevier BV

Subject

Marketing

Reference14 articles.

1. Marketing Myopia;Levitt;Harvard Business Review,1960

2. Making Global Alliances Work;Main;Fortune,1990

3. The Way to Win in Cross-Border Alliances;Bleeke;Harvard Business Review,1991

4. Strategic Alliances and Partner Asymmetries;Harrigan;Management International Review,1988

5. Partner Risk: The New Bête Noire of International Business;Davies,1996

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