Abstract
Under the context of development of social media in China, this article tried to solve NCM’s use of marketing strategies corresponding to its features to enlarge the market. This research investigated the market of streaming music, and how NetEase stands out from the drastic competition. The marketing mix is the main theory to conduct the whole analysis, while SWOT analysis is also used to investigate NCM’s case. By analyzing the SWOT of NetEase Cloud Music (NCM), research revealed how the business successfully used marketing mix strategies. The results showed that NCM has great advantages in its special culture of “Net depression Cloud” whilst it lacks copyrights in the competition. The implications were made depending on analysis, which indicated NCM should maintain its strength in the company’s corporate image and personalized services. At the same time, NCM should try its best to fit into globalization trend.