The Applied Strategic Model of Organic Profit for Brick-and-Mortar Retailing in India (SOPR-b)

Author:

Ganesha H. R.1,Aithal P. S.2

Affiliation:

1. Research Professor, Institute of Management & Commerce, Srinivas University, Mangaluru, India, and Board Member, Gramss Retail Trading Private Limited, Bengaluru, India

2. Professor & Vice-Chancellor, Srinivas University, Mangaluru, India

Abstract

Purpose: To build an applied strategic model which is suitable for brick-and-mortar (B&M) retailing in India to achieve sustainable and organic profit. Design/Methodology/Approach: Pragmatism research philosophical paradigm; Abductive research approach; Multi-method choice and longitudinal time horizon for data collection; qualitative and quantitative data analysis techniques. Findings/Result: The SOPR-b model has established a statistically significant positive relationship between the share of organic profit; organic growth in customers’ repeat visit/purchase intention; organic customer orientation in the marketing mix and margin of safety; ownership and accountability held by the employees of sales & store operations; sales and stores operation orientation in the organizational structure; organic customer retention orientation in the performance measures and rewards. Originality/Value: The new strategic model developed draws on insights from over 9 empirical studies, 26 qualitative studies, 35 field experiments, evaluation of over 20 million customer-level transactions, and important existing theories, models, and frameworks from multiple disciplines that are pertinent to the Indian context in the accessible literature. Paper Type: Applied Research

Publisher

Srinivas University

Subject

General Medicine

Reference223 articles.

1. https://www.ibef.org/industry/retail-india.aspx. Retrieved in September 2022.

2. https://www.weforum.org/agenda/2022/08/world-population-countries-india-china-2030/#:~:text=India%20is%20set%20to%20become%20the%20world's%20most%20populous%20country,from%201.417%20billion%20in%202022. Retrieved in September 2022.

3. https://www.mckinsey.com/featured-insights/urbanization/urban-awakening-in-india. Retrieved in September 2022.

4. https://www2.deloitte.com/content/dam/Deloitte/in/Documents/consumer-business/in-consumer-RLS-2019-noexp.pdf. Retrieved in September 2022.

5. Abivandana, Jain. (2011). Asia Investment Banking Research Report. India Retail Food, NORTHBRIDGE CAPITAL.

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