The new product development process for commercial financial services-Reference-Cited by-同舟云学术

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The new product development process for commercial financial services

Published:1996-11 Issue:6 Volume:25 Page:507-515
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Edgett Scott J.

Publisher

Elsevier BV

Subject

Marketing

Reference22 articles.

1. The New Product Process: A Decision Guide for Management;Cooper;Journal of Marketing Management,1988

2. Winning at New Products;Cooper,1993

3. Debunking the Myths of New Product Development;Cooper;Research Technology Management,1994

4. New Industrial Financial Services: What Distinguishes the Winners;Cooper;Journal of Product Innovation Management,1991

5. What Distinguishes the Top Performing New Products in Financial Services;Cooper;Journal of Product Innovation Management,1994

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3. Uncovering the structures and maturity of the new service development research field through a bibliometric study (1984-2014);Journal of Service Management;2017-03-20

4. Performance in new product development: a comprehensive framework, current trends, and research directions;Journal of Management Control;2017-01-07

5. Involving High Net Worth Individuals (HNWI) for financial services innovation;Journal of Financial Services Marketing;2016-07-26

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