The function of innovation culture in the success of new services
Author:
Affiliation:
1. Marketing Department, School of Business, Central Connecticut State University, New Britain, CT, USA
2. Department of Marketing, Miami Business School, University of Miami, Coral Gables, FL, USA
Publisher
Informa UK Limited
Subject
Materials Chemistry,Economics and Econometrics,Media Technology,Forestry
Link
https://www.tandfonline.com/doi/pdf/10.1080/21639159.2021.1924818
Reference104 articles.
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5. An Exploratory Analysis of the Impact of Market Orientation on New Product Performance
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