Does customer participation moderate the effects of innovation on cost-based financial performance? An examination of different forms of customer participation-Reference-Cited by-同舟云学术

Does customer participation moderate the effects of innovation on cost-based financial performance? An examination of different forms of customer participation

Published:2023-02 Issue: Volume:156 Page:113479
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Yuk Hyeyeon,Garrett Tony C.

Publisher

Elsevier BV

Subject

Marketing

Reference89 articles.

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