Involving High Net Worth Individuals (HNWI) for financial services innovation-Reference-Cited by-同舟云学术

Involving High Net Worth Individuals (HNWI) for financial services innovation

Published:2016-07-26 Issue:3 Volume:21 Page:226-239
ISSN:1363-0539
Container-title:Journal of Financial Services Marketing
language:en
Short-container-title:J Financ Serv Mark

Author:

De Smet Dieter,Mention Anne-Laure,Torkkeli Marko

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Finance

Link

http://link.springer.com/content/pdf/10.1057/s41264-016-0001-6.pdf

Reference67 articles.

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3. Alam, I. (2002) An exploratory investigation of user involvement in new service development. Journal of the Academy of Marketing Science 30(3): 250–261.

4. Alam, I. and Perry, C. (2002) A customer-oriented new service development process. Journal of Services Marketing 16(6): 515–534.

5. Athanassopoulou, P. and Johne, A. (2004) Effective communication with lead customers in developing new banking products. International Journal of Bank Marketing 22(2): 100–125.

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