The information superhighway goes international: Implications for industrial sales transactions

Author:

Samli A.Coskun,Wills James R.,Herbig Paul

Publisher

Elsevier BV

Subject

Marketing

Reference6 articles.

1. Successful Marketing on the Internet: A User's Guide;Fried-Cassorla;Direct Marketing,1995

2. Fail Mail;Noer;Forbes,1995

3. Walking the High-Tech High Wire;Adamson,1994

4. Global High-Tech Marketing;Kadish,1993

5. High-Tech Firms Must Get More out of Their International Sales Effort;Samli;Industrial Marketing Management,1994

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