Exploring Text-Based Electronic Mail Surveys as a Means of Primary Data Collection-Reference-Cited by-同舟云学术

Exploring Text-Based Electronic Mail Surveys as a Means of Primary Data Collection

Published:2015 Issue: Volume: Page:260-264
ISSN:2363-6165
Container-title:Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
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Author:

Flaherty Theresa B.,Honeycutt Earl D.,Powers Deborah

Publisher

Springer International Publishing

Link

Reference20 articles.

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2. Eng, P.M. 1997. ''Keeping the Junk Mail Out of E-Mailboxes," Business Week (February 24): 104.

3. Feigenbaum, R. 1996. "Garbage In- And In and In: An Explosion of Junk E-Mail Threatens to Overwhelm the Net,,., Business Week(September 9): 110.

4. Hamlin, C. 1997. "Market Research and the Wired Consumer," Marketing News 31 (June 9):6.

5. Higgins, C.A., T .P., Dimnik, and H.P. Greenwood. 1987. ''The DISKQ Survey Method," Journal of the Market Research Society, 29 (October): 437-445.

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