Effectiveness of corporate social marketing on prosocial behavior and hotel loyalty in a time of pandemic

Author:

Boo Soyoung,Kim MiyoungORCID,Kim Tony Jooho

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference102 articles.

1. Impacts of cruise industry corporate social responsibility reputation on customers’ loyalty: Mediating role of trust and identification;Ahn;Int. J. Hosp. Manag.,2021

2. The theory of planned behavior;Ajzen;Organ. Behav. Hum. Decis. Process.,1991

3. Understanding attitude and predicting social behavior;Ajzen,1980

4. American Psychological Association (APA), 2020. APA dictionary of psychology. Retrieved from https://dictionary.apa.org/risk-perception.

5. Social marketing: Its definition and domain;Andreasen;J. Public Policy Mark.,1994

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