1. Leveraging the corporate brand;Aaker;Calif. Manage. Rev.,2004
2. Multiple Regression: Testing and Interpreting Interactions;Aiken,1991
3. The effects of customer voice on hotel performance;Assaf;Int. J. Hosp. Manage.,2015
4. Firm resources and sustained competitive advantage;Barney;J. Manage.,1991
5. Looking inside for competitive advantage;Barney;Acad. Manage. Exec.,1995