Product purchase or gift-giving? An investigation of different viewer-streamer interaction strategies in tourism live streaming-Reference-Cited by-同舟云学术

Product purchase or gift-giving? An investigation of different viewer-streamer interaction strategies in tourism live streaming

Published:2024-03 Issue: Volume:51 Page:101219
ISSN:2211-9736
Container-title:Tourism Management Perspectives
language:en
Short-container-title:Tourism Management Perspectives

Author:

Fu Shixuan,Zheng Xiaojiang,Hou Tingting,Yang Yunyi

Publisher

Elsevier BV

Reference130 articles.

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