User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity-Reference-Cited by-同舟云学术

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User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity

Published:2022-08 Issue: Volume:181 Page:121771
ISSN:0040-1625
Container-title:Technological Forecasting and Social Change
language:en
Short-container-title:Technological Forecasting and Social Change

Author:

Akram Muhammad S.,Malhotra Neeru,Goraya M. Awais Shakir,Shareef Mahmud A.,Malik Aneela,Lal Banita

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference120 articles.

1. Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism;Akram;Int. J. Emerg. Mark.,2011

2. Consumer attitudes toward marketplace globalization: structure, antecedents and consequences;Alden;Int. J. Res. Mark.,2006

3. The social influence of brand community: evidence from European car clubs;Algesheimer;J. Mark.,2005

4. Structural equation modeling in practice: a review and recommended two-step approach;Anderson;Psychol. Bull.,1988

5. The psychology of globalization;Arnett;Am. Psychol.,2002

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