Exploring the role of augmented reality in purchase intention: Through flow and immersive experience

Author:

Pathak KanishkaORCID,Prakash GyanORCID

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference114 articles.

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2. Shopping with augmented reality: how wow-effect changes the equations!;Arghashi;Electron. Commer. Res. Appl.,2022

3. Interactivity, inspiration, and perceived usefulness! How retailers’ AR-apps improve consumer engagement through flow;Arghashi;J. Retail. Consum. Serv.,2022

4. Interaction of spatial computing in augmented reality;Balakrishnan,2021

5. Blending the real world and the virtual world: exploring the role of flow in augmented reality experiences;Barhorst;J. Bus. Res.,2021

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