Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences

Author:

Brannon Barhorst Jennifer,McLean Graeme,Shah Esta,Mack Rhonda

Publisher

Elsevier BV

Subject

Marketing

Reference87 articles.

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4. Brand experience: What is it? how is it measured? does it affect loyalty?;Brakus;Journal of Marketing,2009

5. The Elaboration Likelihood Model of Persuasion;Cacioppo;Advances in Consumer Research,1984

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