Improve the Customer Experience in the Purchase of Furniture
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-97-3562-4_52
Reference30 articles.
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3. Pathak K, Prakash G (2023) Exploring the role of augmented reality in purchase intention: through flow and immersive experience. Technol Forecast Soc Change 196:122833. https://doi.org/10.1016/J.TECHFORE.2023.122833
4. Tarafdar P, Leung ACM, Yue WT, Bose I (2024) Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales. Int J Inf Manage 75:102744. https://doi.org/10.1016/J.IJINFOMGT.2023.102744
5. Hsu WC, Lee MH, Zheng KW (2024) From virtual to reality: the power of augmented reality in triggering impulsive purchases. J Retail Consum Serv 76:103604. https://doi.org/10.1016/J.JRETCONSER.2023.103604
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