Big data and firm marketing performance: Findings from knowledge-based view-Reference-Cited by-同舟云学术

Big data and firm marketing performance: Findings from knowledge-based view

Published:2021-10 Issue: Volume:171 Page:120986
ISSN:0040-1625
Container-title:Technological Forecasting and Social Change
language:en
Short-container-title:Technological Forecasting and Social Change

Author:

Gupta Shivam^ORCID,Justy Théo^ORCID,Kamboj Shampy,Kumar Ajay^ORCID,Kristoffersen Eivind^ORCID

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference107 articles.

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4. Customer relationship management and big data enabled: personalization & customization of services;Anshari;Appl. Comput. Inf.,2018

5. AntVoice (2014). Comment la recommandation prédictive et personnalisée booste le business des sites marchands ? https://www.leslivresblancs.fr/livre/commerce-electronique/conversion-transformation/comment-la-recommandation-predictive-et.

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