Predicting Cross-Selling Health Insurance Products Using Machine-Learning Techniques
Author:
Affiliation:
1. Durban University of Technology, Durban, South Africa
2. Covenant University, Ota, Nigeria
3. HRA, Walter Sisulu University, East London, South Africa
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/08874417.2024.2395913
Reference47 articles.
1. Emerging technologies and analytics for a new era of value-centered marketing in healthcare
2. Customer Experience Analytics in Insurance: Trajectory, Service Interaction and Contextual Data
3. Big data and firm marketing performance: Findings from knowledge-based view
4. Evaluating the impact of AI on insurance: the four emerging AI- and data-driven business models
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