An examination of customer relationship management dimensions and employee-based brand equity: A study on ride-hailing industry in Saudi Arabia

Author:

Hanaysha Jalal Rajeh,Al-Shaikh Mohammed Emad

Publisher

Elsevier BV

Subject

Management Science and Operations Research,Strategy and Management,Tourism, Leisure and Hospitality Management,Economics, Econometrics and Finance (miscellaneous),Transportation,Business and International Management,General Decision Sciences

Reference117 articles.

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3. The role of technology-based services in establishing brand equity within the private hospitals sector in Kuwait;AlSaleh;Journal of Transnational Management,2019

4. Social customer relationship management (social CRM);Alt;Business & Information Systems Engineering,2012

5. “That’s my job” exploring the effect of brand empowerment towards employee brand equity: The mediating role of employee critical psychological states;Altaf;Revista Brasileira de Gestão de Negócios,2018

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