Structural Model of Relationship Analysis between CRM, RQ, and CLV at Hotel in Palembang-Reference-Cited by-同舟云学术

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Structural Model of Relationship Analysis between CRM, RQ, and CLV at Hotel in Palembang

Published:2024 Issue: Volume:234 Page:821-828
ISSN:1877-0509
Container-title:Procedia Computer Science
language:en
Short-container-title:Procedia Computer Science

Author:

Mudjahidin Mudjahidin,Muhammad Maulana Y.F.,Aristio Andre Parvian,Wiratno Stefanus Eko,Junaedi Lukman

Publisher

Elsevier BV

Reference25 articles.

1. Marketing for hospitality and tourism;Kotler,1999

2. Handra, “Fungsi hotel dan peranan hotel dalam industri pariwisata,” 2015. [Online]. Available: https://jenishotel.info/fungsi-hotel-dan-peranan-hotel-dalam-industri-pariwisata. [Accessed 29 November 2022].

3. Relationship marketing of services growing interest,emerging perspektives;Berry;Journal of the Academy of Marketing Science,1995

4. Cross-organizational performance of e-government at Surabaya city in Indonesia;Mudjahidin;IADIS International Journal,2022

5. A marketing approach for customer retention;Rosenberg;Journal of Customer Marketing,1984

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