Author:
Tafesse Wondwesen,Wood Bronwyn P.
Reference43 articles.
1. Commentary—identifying social influence: a comment on opinion leadership and social contagion in new product diffusion;Aral;Market. Sci.,2011
2. Measuring social media influencer index-insights from Facebook, Twitter and Instagram;Arora;J. Retailing Consum. Serv.,2019
3. Authenticity under threat: when social media influencers need to go beyond self-presentation;Audrezet;J. Bus. Res.,2018
4. Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value;Beckers;J. Acad. Market. Sci.,2018
5. Followers' reactions to influencers' Instagram posts;Belanche;Span. J. Market.-ESIC,2020
Cited by
188 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献