When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth
Author:
Publisher
Elsevier BV
Reference65 articles.
1. H&M Sued for Greenwashing Claims, Again;Adegeest,2022
2. Gain more insight from common latent factor in structural equation modeling;Afthanorhan;J. Phys. Conf.,2021
3. Cosmetics makers have always sold ‘hope in a jar’! Understanding the cosmetics purchase intention in the Chinese mobile commerce environment;Akram;J. Retailing Consum. Serv.,2023
4. How does greenwashing affect green branding equity and purchase intention ?;Akturan;An empirical research,2018
5. Investigating the direct and indirect effects of corporate hypocrite and perceived corporate reputation on consumers' attitudes toward the company;Arli;J. Retailing Consum. Serv.,2017
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory;Journal of Retailing and Consumer Services;2024-11
2. Does environmental governance mitigate the detriment of greenwashing on innovation in China?;Pacific-Basin Finance Journal;2024-09
3. Text mining analysis of retail and consumer service leaders' sustainability narratives: Are they actually true?;Journal of Retailing and Consumer Services;2024-09
4. How does greenwashing affect green word of mouth through green skepticism? Empirical research for fast fashion Business;Cogent Business & Management;2024-08-10
5. The Influence of Brand Greenwashing on EV Purchase Intention: The Moderating Role of Consumer Innovativeness and Peer Brand Attitude;World Electric Vehicle Journal;2024-07-17
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3