How does greenwashing affect green word of mouth through green skepticism? Empirical research for fast fashion Business
Author:
Affiliation:
1. Department of Management, University of Airlangga, Indonesia
2. Department of Management, University of Riau, Indonesia
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2389467
Reference56 articles.
1. Green purchase intention: Effects of electronic service quality and customer green psychology
2. The extended consequence of greenwashing: Perceived consumer skepticism;Aji H. M.;International Journal of Business and Information,,2015
3. The influence of skepticism on green purchase behavior;Albayrak T.;International Journal of Business and Social Science,,2011
4. Fast Fashion and In-Store Hoarding
5. Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk
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