Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure
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Published:2023-11
Issue:
Volume:75
Page:103532
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Koshksaray Amir Abedini,
Quach Sara,
Trinh Giang,
Keivani Somayeh Bahoush,
Thaichon ParkORCID
Cited by
6 articles.
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