A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty-Reference-Cited by-同舟云学术

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A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty

Published:2021-05 Issue: Volume:60 Page:102449
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Assarzadegan Parisa^ORCID,Hejazi Seyed Reza

Publisher

Elsevier BV

Subject

Marketing

Reference88 articles.

1. Pursuing the value-conscious consumer: store brands versus national brand promotions;Ailawadi;J. Market.,2001

2. Private-label use and store loyalty;Ailawadi;J. Market.,2008

3. Customer satisfaction and loyalty analysis with classification algorithms and Structural Equation Modeling;Aktepe;Comput. Ind. Eng.,2015

4. Implementing online store for national brand competing against private label;Amrouche;J. Bus. Res.,2012

5. National brand's local advertising and wholesale-price incentive under prior versus no prior information;Amrouche;Ind. Market. Manag.,2017

Cited by 21 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Risk due to insufficient retail service management considering satisfaction level for distributor and consumer;Journal of Retailing and Consumer Services;2024-11

2. To share or not to share: Strategic information sharing with store brand encroachment in platform markets;Transportation Research Part E: Logistics and Transportation Review;2024-09

3. Retail management policy through firefly algorithm under uncertainty using Dempster-Shafer theory for production firm;Journal of Retailing and Consumer Services;2024-07

4. The value of store brand customization: consider demand learning and preference matching;Kybernetes;2024-06-03

5. The impact of advertising and product quality on sales mode choice in the presence of private label;International Journal of Production Economics;2024-03

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