The impact of advertising and product quality on sales mode choice in the presence of private label-Reference-Cited by-同舟云学术

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The impact of advertising and product quality on sales mode choice in the presence of private label

Published:2024-03 Issue: Volume:269 Page:109164
ISSN:0925-5273
Container-title:International Journal of Production Economics
language:en
Short-container-title:International Journal of Production Economics

Author:

Hemmati M.,Fatemi Ghomi S.M.T.^ORCID,Sajadieh Mohsen S.^ORCID

Publisher

Elsevier BV

Reference76 articles.

1. Agency selling or reselling? channel structures in electronic retailing;Abhishek;Manag. Sci.,2016

2. Strategic competition between private labels and national brands in a vertically linked market;Ahmad;Forman J. Econ. Stud.,2021

3. Brand and quality effects on introduction of store brand products;Al-Monawer;J. Retailing Consum. Serv.,2021

4. Everywhere You Want Your Product or Brand to Be,2023

5. Aggressive or partnership strategy: which choice is better for the national brand?;Amrouche;Int. J. Prod. Econ.,2015

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1. Optimal advertising structure in the presence of a platform owner’s entry;Transportation Research Part E: Logistics and Transportation Review;2024-11

2. Complexity Analysis on the Supply Chain of Brand Enterprise Countermeasures against Imitation Threats;Complexity;2024-01

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