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2. Non-fungible token (NFT) markets on the Ethereum blockchain: temporal development, cointegration and interrelations;Ante;Econ. Innovat. N. Technol.,2022
3. Marketing in the Metaverse: conceptual understanding, framework, and research agenda;Barrera;J. Bus. Res.,2023
4. The Corporate Hitchhiker’s guide to the metaverse;Bobier,2022
5. Let's connect in metaverse. Brand's new destination to increase consumers' affective brand engagement & their satisfaction and advocacy;Bousba;Journal of Content, Community & Communication,2022