Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing-Reference-Cited by-同舟云学术

Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing

Published:2024-01 Issue: Volume:76 Page:103594
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Fan Liu,Wang Yawei^ORCID,Mou Jian

Funder

Natural Science Foundation of Shandong Province

Publisher

Elsevier BV

Subject

Marketing

Reference66 articles.

1. Online purchase intention in Chinese social commerce platforms: being emotional or rational?;Akram;J. Retailing Consum. Serv.,2021

2. Three dimensional product presentation quality antecedents and their consequences for online retailers: the moderating role of virtual product experience;Algharabat;J. Retailing Consum. Serv.,2017

3. Customer reviews are not always informative: the impact of effortful versus heuristic processing;Book;J. Retailing Consum. Serv.,2018

4. Understanding consumers' social media engagement behaviour: an examination of the moderation effect of social media context;Cao;J. Bus. Res.,2021

5. The state of online impulse-buying research: a literature analysis;Chan;Inf. Manag.,2016

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