Improving customer satisfaction in the hotel industry by fusing multi-source user-generated content: An integration method based on the heuristic-systematic model and evidence theory
Author:
Funder
the Social Science Planning Fund Project of Liaoning Province
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s10489-024-05621-9.pdf
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4. Kim JM, Han J (2023) Examining the negative relationship between length of stay at a hotel and customer satisfaction: evidence from online customer reviews. Int J Contemp Hosp Manag 35(12):4099–4116
5. Bai YZ, Li TW, Zheng CD (2022) Is there any value in the online reviews of remedial satisfied customers? an empirical study in the hospitality industry. J Retail Consum Serv 64:102804
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