Analysis of customers' satisfaction with baby products: The moderating role of brand image

Author:

Nilashi Mehrbakhsh,Abumalloh Rabab Ali,Samad Sarminah,Alrizq Mesfer,Alyami Sultan,Alghamdi Abdullah

Publisher

Elsevier BV

Subject

Marketing

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4. Optimizing customer engagement content strategy in retail and E-tail: available on online product review videos;Agrawal;J. Retailing Consum. Serv.,2022

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