Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN
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Published:2024-11
Issue:
Volume:81
Page:104045
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Bellary SreevatsaORCID,
Bala Pradip KumarORCID,
Chakraborty ShibashishORCID