The Streamer's sales strategy choice considering sales effort
Author:
Funder
National Natural Science Foundation of China
Publisher
Elsevier BV
Reference66 articles.
1. Measuring social media influencer index-insights from Facebook, Twitter and Instagram;Arora;J. Retailing Consum. Serv.,2019
2. Live streaming commerce: uses and gratifications approach to understanding consumers' motivations;Cai,2019
3. What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement;Chen;Telematics Inf.,2018
4. Cognitive diversity and innovative work behaviour: the mediating roles of task reflexivity and relationship conflict and the moderating role of perceived support;Chen;J. Occup. Organ. Psychol.,2019
5. The dual-process model of product information and habit in influencing consumers' purchase intention: the role of live streaming features;Chen;Electron. Commer. Res. Appl.,2022
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Quality-differentiated distribution strategies between live streaming and online channels;Journal of Retailing and Consumer Services;2025-01
2. Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research;Journal of Retailing and Consumer Services;2024-11
3. Nonverbal communication of dual anchors in live streaming and its effects on sales;Journal of Retailing and Consumer Services;2024-11
4. The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis;Journal of Retailing and Consumer Services;2024-11
5. Blockchain Introduction and Live Streaming Strategy for a Dual-Channel Supply Chain;IEEE Access;2024
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3