The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research-Reference-Cited by-同舟云学术

The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research

Published:2020-07 Issue: Volume:55 Page:102112
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Büyükdağ Naci^ORCID,Soysal Ayşe Nur^ORCID,Ki̇tapci Olgun^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference59 articles.

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3. Quantifying the effect of sponsor awareness and image on the sports involvement–purchase intention relationship;Bachleda;Sport Manag. Rev.,2016

4. Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion;Bambauer-Sachse;J. Retailing Consum. Serv.,2015

5. Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices;Bambauer-Sachse;J. Retailing Consum. Serv.,2009

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