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SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner data

  • Published:2021-07 Issue: Volume:61 Page:102533
  • ISSN:0969-6989
  • Container-title:Journal of Retailing and Consumer Services
  • language:en
  • Short-container-title:Journal of Retailing and Consumer Services

Author:

Hirche Martin,Greenacre Luke,Nenycz-Thiel Magda,Loose Simone,Lockshin Larry

Publisher

Elsevier BV

Subject

Marketing

Reference39 articles.

1. The impact of category management on retailer prices and performance: theory and evidence;Basuroy;J. Market.,2001

2. Nlstools: Tools for Nonlinear Regression Analysis. R Package Version 1.0-2;Baty,2015

3. A toolbox for nonlinear regression in R: the package nlstools;Baty;J. Stat. Software,2015

4. CROSSFOLD: Stata Module to Perform K-fold Cross-Validation. Statistical Software Components S457426;Daniels,2012

5. Using Steiner's dual-stage model to develop better measures of retail distribution;Farris;Antitrust Bull.,2004

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4. Retail distribution evaluation in brand-level sales response models;Journal of Marketing Analytics;2022-03-25

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