The role of brand exposure and experience on brand recall—Product durables vis-à-vis FMCG-Reference-Cited by-同舟云学术

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The role of brand exposure and experience on brand recall—Product durables vis-à-vis FMCG

Published:2015-03 Issue: Volume:23 Page:21-31
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Baumann Chris^ORCID,Hamin Hamin,Chong Amy

Publisher

Elsevier BV

Subject

Marketing

Reference110 articles.

1. On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity;Addis;Journal of Consumer Behaviour,2001

2. The effects of brand relationship norms on consumer attitudes and behavior;Aggarwal;J. Consum. Res.,2004

3. Effects of context and part-category cues on recall of competing brands;Alba;J. Mark. Res.,1985

4. Salience effects in brand recall;Alba;J. Mark. Res.,1986

5. Dimensions of consumer expertise;Alba;J. Consum. Res.,1987

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