Thank you for the music – or not? The effects of in-store music in service settings

Author:

Michel Anne,Baumann Chris,Gayer Leonie

Publisher

Elsevier BV

Subject

Marketing

Reference58 articles.

1. Sound retailing: a review of experimental evidence on the effects of music on shopping behavior;Allan,2008

2. Let the music play or not: the influence of background music on consumer behavior;Andersson;J. Retail. Consum. Serv.,2012

3. The influence of background music on shopping behavior: classical versus top-forty music in a wine store;Areni;Adv. Consum. Res.,1993

4. The role of brand exposure and experience on brand recall—product durables vis-à-vis FMCG;Baumann;J. Retail. Consum. Serv.,2015

5. Premium generic brand (PGB) choice vis-à-vis generic and national brands: a scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context;Baumann;J. Retail. Consum. Serv.,2014

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