Premium generic brand (PGB) choice vis-à-vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context
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Published:2014-07
Issue:4
Volume:21
Page:492-501
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Baumann Chris,
Hamin HaminORCID
Cited by
18 articles.
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