Editorial introduction: Advances in theory and practice of digital marketing

Author:

Dwivedi Yogesh K.,Rana Nripendra P.,Slade Emma L.,Singh Nitish,Kizgin Hatice

Publisher

Elsevier BV

Subject

Marketing

Reference63 articles.

1. Investigating the impact of social media advertising features on customer purchase intention;Alalwan;Int. J. Inf. Manag.,2018

2. Social media in marketing: a review and analysis of the existing literature;Alalwan;Telematics Inf.,2017

3. Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media;Algharabat;J. Retail. Consum. Serv.,2019

4. To assess the impact of social media marketing on consumer perception;Ali;Int. J. Acad. Res. Account. Financ. Manag. Sci.,2016

5. Ten years of ‘Social media marketing’ research in the journal of promotion management: research synthesis, emerging themes, and new directions;Arora;J. Promot. Manag.,2019

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