Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions
Author:
Affiliation:
1. Department of Marketing, Entrepreneurship, Leadership, Sports, and Hospitality Management, Wilkes University, Wilkes-Barre, PA, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2018.1448322
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4. Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes
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