Combining channels to make smart purchases: The role of webrooming and showrooming
Author:
Funder
Ministry of Economy and Competitiveness
European Social Fund
Universidad de Zaragoza
Publisher
Elsevier BV
Subject
Marketing
Reference96 articles.
1. Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces;Alba;J. Mark.,1997
2. Impulse buying behaviour: an online-offline comparative and the impact of social media;Aragoncillo;Spanish J. Market. ESIC,2018
3. Smart shoppers' purchasing experiences: functions of product type, gender, and generation;Atkins;Int. J. Mark. Stud.,2016
4. Smart shopping: conceptualization and measurement;Atkins;Int. J. Retail Distrib. Manag.,2012
Cited by 150 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Why do customers choose online or offline channels? A framework of motives and its application in an international context;Journal of Retailing and Consumer Services;2025-01
2. Heat of the Moment: How Temperature Influences the Search and Purchase of Energy-Using Appliances;Journal of Economic Behavior & Organization;2024-11
3. Understanding shoppers’ cross-channel analysis of influencing factors of online and offline channels: Evidence from clothing product;Journal of Retailing and Consumer Services;2024-11
4. Understanding the relationship between in-store and online shopping channel choice behaviour of customers: a systematic literature review;Cogent Business & Management;2024-09-14
5. Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions;Journal of Service Theory and Practice;2024-09-10
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3