Why do customers choose online or offline channels? A framework of motives and its application in an international context-Reference-Cited by-同舟云学术

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Why do customers choose online or offline channels? A framework of motives and its application in an international context

Published:2025-01 Issue: Volume:82 Page:104054
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Zielke Stephan^ORCID,Komor Marcin^ORCID

Funder

DFG

NCN

Publisher

Elsevier BV

Reference63 articles.

1. A new theoretical framework of shopping motives and channel preference behaviour in the digital era;Agrawal;Int. J. Consum. Stud.,2023

2. Perceived values and motivations influencing m-commerce use: a nine-country comparative study;Ashraf;Int. J. Inf. Manag.,2021

3. Understanding the webrooming phenomenon;Aw;Int. J. Retail Distrib. Manag.,2019

4. Work and/or fun: measuring hedonic and utilitarian shopping value;Babin;J. Consum. Res.,1994

5. Measuring the hedonic and utilitarian sources of consumer attitudes;Batra;Market. Lett.,1991

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