The competitive response of small, independent retailers to organized retail: Study in an emerging economy-Reference-Cited by-同舟云学术

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The competitive response of small, independent retailers to organized retail: Study in an emerging economy

Published:2010-07 Issue:4 Volume:17 Page:251-258
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Ramakrishnan K.

Publisher

Elsevier BV

Subject

Marketing

Reference61 articles.

1. Strategies for diversification;Ansoff;Harvard Business Review,1957

2. Retail Management;Berman,2007

3. Research note: on store keeper's pricing behaviour;Bode;Journal of Retailing,1986

4. A paradigm for developing better measures of marketing constructs;Churchill;Journal of Marketing Research,1979

5. Generic retailing types, distinctive marketing competencies and competitive advantage;Conant;Journal of Retailing,1993

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