Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness-Reference-Cited by-同舟云学术

Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness

Published:2020-01 Issue: Volume:52 Page:101733
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Sakib MD Nazmus,Zolfagharian Mohammadali,Yazdanparast Atefeh

Publisher

Elsevier BV

Subject

Marketing

Reference140 articles.

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