The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain-Reference-Cited by-同舟云学术

The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain

Published:2017-01 Issue: Volume:34 Page:340-348
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Gázquez-Abad Juan Carlos,Martínez-López Francisco J.,Esteban-Millat Irene

Publisher

Elsevier BV

Subject

Marketing

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