Does the reward match the effort for loyalty program members?

Author:

Danaher Peter J.,Sajtos Laszlo,Danaher Tracey S.

Publisher

Elsevier BV

Subject

Marketing

Reference35 articles.

1. When do losses loom larger than gains?;Ariely;J. Mark. Res.,2005

2. Implications of loyalty program membership and service experiences for customer retention and value;Bolton;J. Acad. Mark. Sci.,2000

3. Customer Loyalty Programmes and Clubs;Butscher,2002

4. Choice (2013), “Chasing Points,” 〈http://www.choice.com.au/reviews-and-tests/travel/general-travel/airline-travel/frequent-flyer-points/page/chasing-points.aspx〉. Accessed 23 August 2013.

5. An experimental investigation of factors affecting consumers’ perceptions of sales promotions;d’Astous;Eur. J. Mark.,2003

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