An experimental investigation of factors affecting consumers' perceptions of sales promotions
Author:
Publisher
Emerald
Subject
Marketing
Reference15 articles.
1. Bertrand, K. (1998), “Premiums prime the market”, Advertising Age's Business Marketing, Vol. 83 No. 5, p. s6.
2. The Effect of Ad Claims and Ad Context on Attitude toward the Advertisement
3. A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates
4. A Benefit Congruency Framework of Sales Promotion Effectiveness
5. Understanding consumer reactions to premium‐based promotional offers
Cited by 65 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. From Clicks to Carts: The Interplay of User Interface, Sales Promotions, and Pay-Later Payments in E-commerce Impulse;Studies in Systems, Decision and Control;2024
2. Nonmonetary rewards of referral reward programs and recommendation intention: The role of reward–product congruity;Decision Support Systems;2023-10
3. Morning deals make me feel smart: Consumer evaluations of online sales promotions differ by time of day;Journal of Retailing and Consumer Services;2023-07
4. Impact of mixed bundling type on consumers’ value perception;International Journal of Consumer Studies;2022-02-25
5. Feeling lucky: How framing the target product as a free gift enhances purchase intention;International Journal of Research in Marketing;2021-10
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3