Impact of mixed bundling type on consumers’ value perception-Reference-Cited by-同舟云学术

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Impact of mixed bundling type on consumers’ value perception

Published:2022-02-25 Issue:6 Volume:46 Page:2167-2182
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Li Nan¹,Song Jae‐Do²^ORCID

Affiliation:

1. School of Internet Economics and Business Fujian University of Technology Fuzhou China

2. College of Business Administration Chonnam National University Gwangju Korea

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12776

Reference86 articles.

1. Consumer Evaluations of Brand Extensions

2. Bundling Effects on Variety Seeking for Digital Information Goods

3. Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts

4. Revisiting the Disadvantaged: Old Lessons and New Problems

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Uniform pricing effect: The influence of uniform pricing on product value judgement and purchase intention;International Journal of Consumer Studies;2023-03-07

2. Bundling or not bundling: Sequential bundling in e‐commerce distribution channels;Managerial and Decision Economics;2023-02-27

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